Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers
Looking for real-talk wisdom that'll help you steer your residential interior design biz to sweet, sweet success?
Welcome to "Stuff Interior Designers Need To Know" – the podcast where seasoned interior-designer-turned-marketing-and-communication-strategist Rebecca West of Seriously Happy Coaching & Consulting serves up perfect pours of business and industry advice for residential interior designers who want to help their clients get seriously happy at home.
No topic's off-limits and the advice is wide-ranging, covering everything from how to create an interior design website to what interior designers need to know about bookkeeping. No matter the topic, every episode is meant to help both new and experienced residential interior designers succeed in business.
So put down that paint fan and let’s dive in for some no-nonsense, totally actionable advice that'll help your design biz thrive and keep your sanity intact.
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Hosted by business coach Rebecca West, an interior designer with nearly two decades of experience running her residential interior design firm Seriously Happy Homes. She’s obsessed with costume parties, cat videos, and - oh yah - raising the standards for professional interior design services.
Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers
Ep. 10: What It Really Takes To Set Up Flat Fees For Interior Design Services with Houston-Based Designer Caron Woolsey
Grab a drink and get ready for the most real talk, spill-the-tea convo, not just about what it takes to set up a flat fee billing system, but also about the reality of leading a team, growing a design firm, saying no, and marketing a small business.
In this candid conversation, Rebecca sits down with Texas-based designer Caron Woolsey of CW Interiors to unpack the real-world journey from hourly billing to profitable, sanity-saving flat fees.
Caron shares practical, specific details about how she refined her process, trained her team to track time wisely, and built the courage to say no to clients who weren’t the right fit—all while protecting her joy, her margins, and her time.
If you’re new, listening to this will set you up for success.
Seasoned? You’ll feel seen plus get tips and encouragement to help you stay the course (or get back on track).
If you’ve been curious—or terrified—about switching from hourly billing to flat design fees, this episode will give you the clarity, confidence, and kick in the pants you need to make it happen.
Enjoy!
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About Caron:
Caron Woolsey is the founder and principal designer of CW Interiors, a boutique interior design studio based in The Woodlands, Texas. Guided by the philosophy of “fewer, finer,” Caron leads a close-knit team devoted to creating bespoke residential interiors that feel timeless and deeply personal.
Known for her approachable leadership and meticulous attention to detail, Caron partners closely with clients, architects, and artisans to shape homes that reflect the individuality of the people who live in them. Her work spans from large-scale new builds to thoughtful renovations, always marked by cohesive architectural flow, a curated mix of classic and contemporary elements, and a deep respect for craftsmanship.
Caron believes that true luxury comes from intention and authenticity. Through CW Interiors, she continues to inspire clients and collaborators with a vision that celebrates quality, beauty, and the enduring meaning of a well-designed home.
To connect with Caron and CW Interiors:
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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com
Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy
Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast
And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home